Every year, Pantone polls designers and brands about colors they’re featuring to aid in its decision for what hue will tinge the next 12 months. For 2013, the company has bestowed the distinction of Color of the Year on the shade its database identifies as 17-5641: Emerald Green. “Green is the most abundant hue in nature — the human eye sees more green than any other color in the spectrum,” Leatrice Eiseman, executive director of the Pantone Color Institute, said in a press release. “It’s also the color of growth, renewal and prosperity — no other color conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity.”
The firm characterized emerald as “vivid, verdant” and “promoting balance and harmony,” according to the release.